Privacy Policy
Last updated: 2 February 2026
Advanced Marine Decking Ltd (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website:
https://advancedmarinedecking.co.uk/
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Company name: Advanced Marine Decking Ltd
Website: https://advancedmarinedecking.co.uk/
Email: sales@advancedmarinedecking.co.uk
We are the data controller responsible for any personal data collected through this website.
2. What Personal Data We Collect
We only collect personal data that is necessary, proportionate, and relevant.
a) Information you provide to us
When you contact us via our website forms, email, or phone, we may collect:
Your name
Email address
Phone number
Any information you choose to include in your message
b) Website analytics data
We use Plausible Analytics, which is:
Self-hosted on our own infrastructure
Cookie-free
Privacy-focused and GDPR-compliant
Plausible Analytics collects aggregated and anonymised data only, such as:
Pages visited
Referring website or search engine
Device type and browser
Country-level location (no precise location data)
This data cannot be used to identify you, and no personal identifiers are stored.
Legal basis: Legitimate interests (UK GDPR Article 6(1)(f))
This helps us understand how our website is used and improve its performance.
c) Advertising and conversion tracking
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.
This may involve:
Google Ads tags on our website
Cookies or similar technologies set by Google
Tracking actions such as form submissions after clicking an advert
Google may collect:
IP address
Browser and device information
Interaction and conversion data
This data is processed by Google LLC in accordance with their own privacy policy.
Legal basis: Consent (UK GDPR Article 6(1)(a))
Google Ads tracking is only enabled once you have provided consent via our cookie controls. You can withdraw consent at any time.
Google privacy information:
https://policies.google.com/privacy
Google Ads settings:
https://adssettings.google.com
3. How We Use Your Data
We use personal data to:
Respond to enquiries and requests
Provide quotations and information about our services
Improve website functionality and performance
Measure advertising effectiveness
We do not sell your data or use it for unsolicited marketing.
4. Legal Bases for Processing
We process personal data under the following lawful bases:
Legitimate interests – website analytics and site improvement
Consent – advertising and conversion tracking
Contractual necessity – responding to enquiries and providing services
Legal obligation – where required by law
5. Data Sharing
We only share data where necessary and proportionate, including:
Google (for advertising and conversion tracking)
Website hosting and infrastructure providers required to operate the site
Email delivery services for transactional communications
All third parties are required to process data in compliance with UK GDPR.
6. Data Retention
We retain personal data only for as long as necessary:
Enquiry and contact data: up to 24 months
Analytics data: aggregated and anonymised
Advertising data: retained according to Google’s policies
7. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website:
https://ico.org.uk/
8. Cookies
We do not use cookies for website analytics
Cookies are used only for advertising and conversion tracking where consent is given
Essential cookies may be used where strictly necessary for website functionality
You can manage cookies through your browser settings or our cookie banner.
9. Data Security
We take appropriate technical and organisational measures to protect personal data, including:
Secure hosting and infrastructure
Access controls and monitoring
Regular software updates
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact: